Customer Care should be focused at increasing customer welfare. This means that the quality of the product and of the service should be customer friendly. The product labels should be authentic with regard to content, standard, and quality. We rely on professionals to build capacity for authenticity. The other function of customer care is on being considerate with regard to time. Time is money. We believe that it is possible to minimize queuing if we all agreed that multi-tasking is possible. We do conduct customer care training to raise customer loyalty and to increase overall productivity.